Beware False Precision In Your Analytics
When using data to understand our world, we’re often comforted by exactness in measurement. But end users can rarely see the formulas behind our dashboards, so we need to ensure they don’t make...
View ArticleIntroducing Forrester’s First Now Tech On E-Commerce Enablers For Southeast...
Southeast Asia is one of the most promising e-commerce markets in the world. Forrester forecasted that the 164 million online shoppers in Southeast Asia will account for $53 billion in retail purchases...
View ArticleFive Tips For Getting 2021 Channel Sales Off To A Fast Start
Even in the best of times, starting the new year off fast is important. With the continuing uncertainty and turmoil caused by COVID-19, channel sales leaders must act now to ensure their team can hit...
View ArticleIntroducing Forrester’s Digital Go-To-Market Review: Home Goods Edition
In a rapidly evolving retail environment, brand manufacturers that have traditionally sold through wholesale channels now need to think very differently about distribution. Some traditional wholesale...
View ArticleFinding The SaaS Goldilocks Zone: Value-Based Pricing That’s Just Right
B2B organizations are increasingly striving to develop a value-based approach to pricing software-as-a-service and subscription offerings, assuming all customers are looking for the same value because...
View ArticleA Look Ahead: What Sales Operations Leaders Must Prepare For In 2021
Change will be constant in the year ahead. Learn the steps that sales operations leaders can take to put their organizations on a path to success.
View ArticleExplore Your Future Fit Technology Strategy At Technology & Innovation Global
Disconnected digital investments. Rising technical debt. Pervasive digital sameness. Unhappy stakeholders. Sound familiar? You’re not alone. We’ve seen gains from tech investments of the 2010s stall...
View ArticleFall Is The Best Time For Planting Seeds And Planning For Growth
Portfolio marketing teams can play a key role in annual planning efforts by analyzing new markets and new buyers for growth opportunities.
View ArticleAustralian FSI Firms Have Responded Well To The Pandemic, But Their CX Is...
The 2020 Australia Banking and Superannuation Customer Experience Index results are live now! COVID-19 stress-tested the robustness of Australian banks and supers’ governance structures and crisis...
View ArticleEmployee Mental Health Must Be Front And Center For Every Employer
Mental health has become the focus of the discussion when it comes to employee benefits. As an organization — whether you have remained open, are planning for “return to work” in an office setting, or...
View Article5G Is Here … Kind Of
5G is quickly coming to the forefront of consumer consciousness in the United States. The US-based wireless carriers are running commercials. Samsung has had its devices in the market since 2019, with...
View ArticleTwenty Technologies Underpin Application Security
When I was working at @stake in the early 2000s, most of my client engagements were in application security. I did a number of code reviews that actually involved people handing me stacks of paper to...
View ArticleForecasting in Uncertainty: Small Business And State And Local Governments...
When President Trump broke off negotiations with Congressional Democrats on a new economic stabilization package on Tuesday, October 6, the already high risk of a deeper economic recession shot up —...
View ArticleEurope Predictions 2021: Manufacturers Will Accelerate Their Digital...
In 2021, European manufacturers will leverage emerging technology to accelerate the digital transformation efforts.
View ArticleEurope Predictions 2021: Digital Leaders Widen The Customer Experience...
In 2020, for the first time in more than five years, we saw two financial services companies achieve an “Excellent” score in our Customer Experience Index (CX Index™), which measures how successfully a...
View ArticleEurope Predictions 2021: Disruption And Opportunity For Technology Leaders
Every autumn at Forrester, we look ahead to predict how we think the world will unfold in the coming year. It’s that time again now. The art of prediction isn’t new, and as Europeans, we’ve excelled in...
View ArticleEurope Predictions 2021: Marketers Must Craft Experiences To Retain...
Every autumn, Forrester looks ahead to predict the major consumer, business, and technology trends that will shape the marketing landscape for the following year. 2020 has been a year of unprecedented...
View ArticlePredictions 2021: Strong CMOs Will Own Their Companies’ Regrowth
In 2021, we expect to see an obvious separation of CMOs who are leaders -- those who recognize that 2020 launched a new chapter for the way commerce works, from CMOs who are outdated -- those content...
View ArticlePredictions 2021: Technology And Customer Obsession Help Firms Emerge From...
It has never been more important for organizations to anticipate change, strengthen resilience, and become truly customer obsessed. Heading into 2021, technology — both new and existing — will help...
View ArticleThe Smaller, Smarter Future Of Agencies
The future of the “agency” is being shaped by technology. The belief that artificial intelligence and machines will displace human labor is pervasive across many industries. For agencies, embracing...
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