Introducing Forrester Decisions
Forrester Decisions is designed to help clients grow faster through customer obsession. The new portfolio will help executives, functional leaders, and their teams — across technology, customer...
View ArticleAdobe “Catchy Content” Shows How Content Intelligence Powers Personalization
Marketers are obsessed with data. But when that obsession turns into tunnel vision on customer data only, it becomes impossible to achieve personalization at scale. Instead, brands need to know both...
View ArticleAnother One Bites The Dust: Why Verizon’s Divestiture Of AOL And Yahoo Is No...
Today, Verizon announced it is selling AOL and Yahoo to private equity group Apollo for a hefty $5 billion, backing off its foray into media and advertising technology (adtech) and retrenching to its...
View ArticleFigma Improves Collaboration And Workflows With Branches And Version Control
I recently attended the Config 2021 design conference, and my big takeaway from its opening keynote is the introduction of branches and version control capabilities that will allow design teams to...
View ArticleDemandbase’s Acquisitions And Solution Expansion Highlight Accelerating ABM...
Demandbase’s recent announcement that it has acquired the data providers InsideView (profiled in the recent “The Forrester Wave™: B2B Marketing Data Providers, Q2 2021“) and DemandMatrix (included in...
View ArticleWhat Matters Most For Kubernetes? It Depends
As KubeCon + CloudNativeCon Europe 2021 unfolds in a virtual setting during the first week of May, users will be sorting through the usual blizzard of announcements to determine just what matters to...
View ArticleSolve Customer Mysteries With Quantitative And Qualitative Investigation
Most companies fall short of cracking the mystery of their customers because of a siloed approach to customer understanding. Discover how to break through by uniting quantitative and qualitative...
View ArticleWhat’s Wrong With Quick-Fix Products For Digital Accessibility
Let’s get straight to the point: There’s no quick fix for making your digital experiences accessible. That’s true even if your approach to accessibility is narrowly focused on being compliant with the...
View ArticleLet’s Refocus Industrial IoT Software Platforms On The Things
At Forrester we are tightening up our previous definition of an industrial IoT software platform, to focus on connecting, securing, and managing physical devices. We are introducing a new term, the...
View ArticleForecasting In Uncertainty: Q1 2021 Data Confirms The Strength Of The US Tech...
New data from the US Bureau of Economic Analysis mostly confirmed the key elements of our 2021 US tech market forecast. Yet there were some surprises.
View ArticleIt’s Time For E-Commerce And Security Pros To Collaborate To Combat Bot Fraud
Bots are bigger than the security team. Conversations with security professionals concerned about bots often start with credential stuffing attacks, but the bot landscape is much broader and can...
View ArticleWelcome To The Future: Have You Heard About The 5 P’s Of Sales?
Learn about the characteristics that sales organizations will need to gain and maintain a competitive edge.
View ArticleReflecting On Dell Technologies World And The Shift Toward IT As A Service
Dell is in the midst of announcing and defining its IT-as-a-service (ITaaS) platform, named APEX, at Dell Technologies World this week. This shift is a major shake-up to Dell’s business, with the...
View ArticleHow Regional Marketing Can Solve The Top Five B2B Global-Local Content...
Regional marketing can change the dynamic by understanding what global marketing needs from them and making some simple changes in the way they work and communicate.
View ArticleReflecting on KubeCon 2021
Kubernetes has made a huge impact on how businesses deploy applications, and how they adopt cloud. This year’s KubeCon + CloudNativeCon Europe 21 agenda was very broad, touching almost every aspect of...
View ArticleEmployee Well-Being Is A Shared Responsibility
I spent the early days of my career in the early ’90s studying manufacturing engineering at university, then working in a ship repair yard. I was taught to weld by a gruff Geordie who handed me a visor...
View ArticleWarning: Employee Engagement Is Higher Than You Think — Carefully Monitor The...
This week is European Mental Health Week. There are many different facets to mental health, but no doubt our relationship to work is a key component of it, simply because we spend so much time working...
View ArticlePrioritise Your Customers’ Mental Well-Being To Spur Pandemic Recovery
It’s impossible not to see how consumers have felt the pressure of the 2020 pandemic. People have faced job losses, extended furlough, or enforced remote work while also managing homeschooling and the...
View ArticleBuild A Culture Of Emotionally Intelligent Employees To Boost Mental Health
Many companies get emotion wrong … Rather than designing experiences built on a broad spectrum of emotions, they equate emotion with delight. But real joy and real happiness can only exist in relation...
View ArticleTrust Must Be The Foundation Of Your Employee Well-Being Programme
New data from the UK’s Office for National Statistics shows that one in five adults in Britain experienced depressive symptoms in early 2021, more than double the proportion before the pandemic. Young...
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