Social Media Users Interact With Friends And Family More Than Brands
Yesterday, we published the annual refresh of our Forrester social consumer segmentation. In 2021, consumers who use social media at least weekly (the heaviest users we survey) overwhelmingly prefer to...
View ArticleValues-Motivated Consumers Make Up 18% Of The US Buying Population
Most marketers have questions about navigating social values: Is the growing chorus in favor of brand activism the signal or merely noise? How should brands respond? To answer these questions, we built...
View ArticleA Seven-Step Guide To A Successful Technology Sustainability Strategy
(Photo copyright: Abhinav Sunil) Why every organization must care about sustainability is increasingly evident for organizations in every vertical and region. The US’s Energy Information Administration...
View ArticleWhat Is YOUR Disaster Recovery Strategy?
Join other disaster recovery and technology resilience leaders in sharing your strategy for addressing local and systemic risks affecting your business. Click on the link below to fill out the...
View ArticlePredictions 2022: The Pandemic’s Wake Drives Automation Trends
In 2022, the automation market will see more robotics, new AI vendors, and new frameworks. Find out more in Forrester's 2022 automation predictions.
View ArticlePredictions 2022: Successfully Riding The Next Wave Of AI
In 2022, AI will get more embedded, more responsible, and more creative. Learn why in Forrester's 2022 AI predictions.
View ArticlePredictions 2022: Advertisers Lean Into Retail Media Momentum, New Modes,...
Looking ahead to 2022, advertisers and publishers will look for ways to extend those innovations to match consumers’ willingness to experiment with new experiences and products (now at an all-time...
View ArticlePredictions 2022: B2B Marketing Will Leverage Disruption To Structure A...
An array of forces has expanded the remit of B2B marketing organizations. Anticipating these five trends can help marketing leaders and teams meet the moment.
View ArticlePredictions 2022: Continued Uncertainty Forces Attention On Securing...
Continued uncertainty has put more emphasis on third-party relationships and collaboration. How will that impact security concerns in 2022?
View ArticlePredictions 2022: Agencies Face Enigmatic Twists On Talent And Creativity
In 2022, advertising agencies will face an acute talent shortage of no less than 50,000 employees, just when human ingenuity matters most. Discover how the best agencies will adapt.
View ArticleDeliver Brand Relevance And Growth With A New Experience Architecture
At Forrester’s Technology & Innovation Forum, Joe Cicman and I are revealing new research we’ve been working on that will help brands avoid irrelevancy and drive growth. It’s called experience...
View ArticleThe Future Of BI: Augmented And Personalized
It seems like you can’t read a technology news article or talk to a technology vendor or a consultant without AI finding its way into the topic or the conversation. This is especially true for all...
View ArticleGlobal Consumers Drive The Market Toward Sustainable Retail
From a long-standing focus on sustainability by companies such as Patagonia and REI to newer initiatives such as Galeries Lafayette’s (Re)Store, IKEA designing for reuse, and Mars’ pledge for net-zero...
View ArticleDon’t Underestimate The Importance Of The Chief Sustainability Officer
Chief Sustainability Officers (CSOs) (and their VP, director, etc., counterparts) are paving the way to a green future, an undertaking that requires massive transformational change. With confident...
View ArticlePredictions 2022: As Digitization Accelerates, Lack Of Equity, Labor, And...
The resiliency of the US health system was put to the test in 2021. The trials and tribulations of fighting COVID-19 proved that recovery from the pandemic is a journey — not a destination. Amid the...
View ArticleThe Days When SA&T Operated Solely To Train People About Security Are Vanishing
I’ve been living and breathing the security awareness and training (SA&T) market since joining Forrester 3.5 years ago, working closely with most vendors in this market, as well as our clients. I...
View ArticlePrévisions 2022 : Protection des Données
En octobre 2020, près d'un salarié européen sur trois a déclaré que son employeur utilisait un logiciel pour surveiller sa productivité lorsqu'il travaille à domicile. Les entreprises qui choisissent...
View ArticleAdobe’s Virtual Collaboration Bet Will Win If It Evolves Quickly
Helping people collaborate effectively to design experiences is a higher priority than ever. It would be high even if COVID-19 hadn’t hit us, simply because it’s increasingly clear that better...
View ArticlePrévisions 2022 : Expérience Collaborateur
Restant hétérogène, le monde du travail européen sera confronté à des différences significatives en termes de performances économiques et de niveaux d'emploi en 2022. Retrouvez nos prévisions pour...
View ArticlePrévisions 2022 : Assurances
En 2022, les assureurs s'appuieront étroitement sur les nouvelles sources de données pour exploiter des bénéfices cachés dans des domaines difficiles.
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