VivaTech 2022: From The Metaverse Hype To Green Tech Solutions
Paris was the center of innovation and technology last week. The 2022 edition of VivaTech in Paris was a great success with more than 90,000 in-person visitors and 300,000 digital connections. It has...
View ArticleIs The Sales Tech Party Over?
Back To The Roaring Twenties It wasn’t supposed to be like this. Early in 2021 the media was filled with talk that we would see a return to the Roaring Twenties, those golden years of economic...
View ArticleWhat’s New In EMEA Mobile Banking
Mobile banking apps are a crucial component of the overall banking experience. To identify mobile banking best practices, we reviewed the mobile apps of 13 EMEA banking brands in March and April of...
View ArticleCOVID-Related Absenteeism Is Costing Your Business Money
Many organizations are ill-equipped to manage the problem. Yet it's the sort of systemic risk that leaders need to be ready to face.
View ArticleActionable Insights And Metrics That Unlock Channel Sales Growth
Importance Of Channel Sales Metrics Today, actionable insights are the backbone of channel sales organizations. Collecting the right data and transforming it into actionable insights enables channel...
View ArticleIf you can say it, you can see it: Dall-E and You
Or, “How a natural-language image generation AI used as a meme generator by social media may impact your business.” Welcome to the future, it’s got AI-generated art. Let’s play a quick game – which of...
View ArticleDesign Solutions To Attract Female Investors
Women are investing in plain sight. But to look at the numbers, you would think that wealth managers can’t see them. Less than half of online women in the US are investors compared to 60% of online...
View ArticleIs Your Organization Ready To Democratize Its Automation Strategy With...
Runaway Automation Undermines Digital Transformation Success Automation is everywhere: In Forrester’s Q2 2021 Global Digital Process Automation Survey, 76% of respondents indicated they were driving...
View ArticleSales Enablement Technology Decisions Just Got Easier: Introducing the Now...
Sales Enablement Automation (SEA) solutions equip sellers with personalized training and content to effectively engage with and meet the expectations of increasingly digital-first buyers. Over the past...
View ArticleB2B Buyers and Digital Selling (Part 1): Self-service, PLG, and Consumption...
Digital selling insights from buyers and B2B sales executives, covering self-service purchasing, product-led growth (PLG), e-commerce, and consumption-based pricing. Will they converge or remain...
View ArticleValue Is In The Eye Of The Beholder — When It Comes To Tech’s Business Value
There’s more to ensuring that technology enables business value than meets the eye. There is no single value proposition to communicating the value of technology to stakeholders. Each stakeholder...
View ArticleThe Insights Beat: This Summer, Take A Trip To Insights Capabilities Paradise
Summer is here, and you deserve a vacation. Whether you’re camping by the lake or snorkeling off the coast, you (likely) won’t be thinking about data, but this summer can still be a good opportunity to...
View ArticleThree Ideas To Make Your Messaging A Hit With Buyers
Enticing plot, captivating characters, and spellbinding world-building are all examples of what may come to mind when thinking about what we love most in a good television show. These elements are...
View ArticleLessons In B2B Growth Strategy That Are Literally Out Of This World
I recently had the honor of taking on an exciting stretch project at Forrester, helping to create and launch our inaugural coverage of the space tech sector. On paper, this appeared to be quite a shift...
View ArticleDrive Profitable Growth And Deliver Value Through Digital
As the next era of digital unfolds, consumer expectations will continue to evolve, creating more demand than ever for high-quality, seamless digital experiences. In response, businesses need to...
View ArticleEmotional Quality Of Experiences: The 2022 CX Index Bright Spot
Recently Forrester released the US Customer Experience Index Rankings for 2022 and one prominent message was the fall of CX quality across industries (see Figure 1). However, it also revealed a bright...
View ArticlePicking An Agency To Maximize The Value Of Your First-Party Data
For B2C marketers, first-party data is a lot like “Zoolander’s” Hansel: “so hot right now.” Facing massive headwinds amid data deprecation, marketers want to capture zero- and first-party data from...
View ArticleAnnual Planning Season Is Approaching — Make It As Productive As Possible
In an uncertain economic climate, having a sound marketing planning process is critical. In this first post of a three-part series, we introduce a methodical approach to B2B marketing planning.
View ArticleThe Three Key Inputs You Need For B2B Marketing Planning
For a B2B annual marketing plan to be meaningful, marketing leaders need the right information — and to know how to find it.
View ArticleBuilding The Elements Of Your B2B Marketing Plan
Annual marketing planning is tricky on a number of fronts, and in this blog post series, I’ve addressed a few of the main challenges that B2B marketing leaders face. In the first post, I shared an...
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