NIST PQ: “Lattice” Pick A Winner
Last week, we wondered if early reports indicating that NIST would announce “winners” of its post-quantum cryptography competition would come to fruition any time soon. Happily, they have. After an...
View ArticleB2B Summit APAC 2022: Back Live And Digital, With A Rock-Star Agenda
Our excitement grows by the day, with our B2B Summit APAC event back live in Singapore (and via the digital experience) this 20–21 September. We have been working on developing our agenda for some time...
View ArticleMox Bank drives a high-performance operating model to deliver new digital...
While the Hong Kong market is mature in terms of traditional banking products, Forrester has found that digital banking’s pre-sale and post-sale journeys there lag those in other advanced economies. In...
View ArticleEuropean Union Ruled: Shady Design Practices Are Illegal
EU adopted a set of regulations that condemn misleading techniques such as dark patterns. The EU sets new standards, catching digital businesses that over-focus on conversion funnels and possibly use...
View ArticleAssessing The US Youth Smartwatch Market: Is There Room For An Independent...
Children's smartwatch brand Xplora plans to move into the US market - one of many recent additions to a crowded market. This blog explores important lessons that brands should consider when developing...
View ArticleThe Pros And Cons Of Connected Devices
In May 2022, Business Insider reported that Russian troops stole nearly $5 million worth of farm equipment from a John Deere dealership in Melitopol, Ukraine. The stolen equipment was located by remote...
View ArticleMetaverse-Like Experiences: Is Novelty Enough? A Look At ESPN’s Fifty/50 World
ESPN Edge built the interactive, 3D environment Fifty/50 World to celebrate 50 years of Title IX. Learn what a Gen X consumer — and a sophisticated 13-year-old user of online 3D immersive gaming and...
View ArticleExercise Executive Empathy To Get Stakeholders Excited About CX
How can CX leaders gain funding? Develop executive empathy: Determine stakeholder priorities, connect CX to these existing priorities, and communicate the value of CX.
View ArticleHow To Choose The Right Partner For Your Experience Transformation
Learn the three best practices for choosing and managing the right digital experience service provider from Forrester's recent Wave report on the space.
View ArticleHow To Kick-Start Your Innovation For Creating An Environmentally Sustainable...
Technologies such as cloud computing or energy consumption monitoring only marginally support sustainability efforts in traditional IT. How can R&D units and innovation leaders make the innovation...
View ArticleAnnouncing The Forrester Enterprise Architecture Award Semifinalists For...
Find out which firms have made the cut and what the next steps are in naming the finalists.
View ArticleBlockchain For CEOs
Blockchain For CEOs CEOs often ask me: “What is blockchain, and what impact will it have?” After tapping into Forrester’s research, here’s my answer. Definition Blockchain is a computer program that...
View Article5 Straightforward Steps To Identify A Strong Product Vision
When I ask clients, “Why do you continue to work with your security vendor?” the answer I get most often is, “I believe in their vision for the product.” A vendor’s product vision is their point of...
View ArticleA Booming Advertising Talent Market Illustrates The Belated Agency...
Advertising industry growth has not yet stalled, counter to the misguided headlines. Despite rising inflation, concern for recession, and agency and tech company layoffs, US advertising industry job...
View ArticleChoose Apple Lockdown Mode, Choose Security
Users get to make their own choices about security and privacy when using Apple devices, not carriers, application developers, or advertisers.
View ArticleThe Sales Leaders’ Guide To B2B Sales Strategy Amid Economic Downturns
Evidence from past economic downturns suggests that leaders who quickly assess and then decisively act will best position their company for success. But what are the critical assessments and actions...
View ArticleAnnouncing The Forrester Wave™: AI/ML Platforms, Q3 2022
Artificial intelligence applications are beginning to hit their stride, delivering end-to-end experiences for customers and employees that match or exceed human capacities. To help enterprises decide...
View ArticleBuilding The Elements Of Your B2B Marketing Plan
Annual marketing planning is tricky on a number of fronts, and in this blog post series, I’ve addressed a few of the main challenges that B2B marketing leaders face. In the first post, I shared an...
View ArticleMedia Is The Flywheel For Integration And Growth
Are Integrated Agency Relationships The Way Of The Future? Many indicators point to “yes.” CMOs Want Integration Intrigued by the potential lift from integrated marketing solutions, CMOs are changing...
View ArticleGoogle Public Sector Is A Move To Amplify Industry-Specific Credentials
On June 28, Google unveiled plans for a new Public Sector subsidiary aimed at helping US public institutions, such as state, local, and educational institutions, drive digital transformations into the...
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