Forrester’s 2022 Moments Map Is Here!
Forrester’s Moments Map helps brands understand consumer awareness, adoption, use, comfort, and ultimately preference for various devices and channels.
View ArticleOnline B2C Marketplaces Continue Their Rapid Global Growth
In 2023, we anticipate that two-thirds of global B2C e-commerce will come from online marketplaces.
View ArticleCISA Releases Directives On Asset Discovery And Vulnerability Enumeration
The Cybersecurity & Infrastructure Security Agency (CISA) kicked off Cybersecurity Awareness Month with a bang yesterday, with its latest binding operational directive that requires federal...
View ArticleLes Échecs Du Cloud Unique Rendent Le Multicloud Indispensable Aux Entreprises
Découvrez comment une stratégie de diversification, d’atténuation et de recherche, peut aider votre entreprise avec le multicloud.
View ArticleHybrid Work Requires Experimentation
Forrester’s recent experiment in hybrid delivery Two-thirds of companies have adopted some form of anywhere-work. A majority have implemented hybrid work, a version of anywhere-work in which employees...
View ArticleB2B CMOs: Your Marketing Ops Leader Is A Four-Leaf Clover
As prolonged economic unpredictability introduces the potential for short-termism, CMOs should look to their marketing ops leader for guidance.
View ArticleRole-Based Sales Competency Maps — I Ain’t Got Time For That!
Ugh. I get it. When I was a first-time sales enablement practitioner, just the mention of “competencies” made my eyes glaze over and my attention immediately wane. I believed that competency mapping...
View ArticleThe B2B Content Guide: Buyers Value Diverse Content Sources And Elements
Technology expertise, credibility, and data drive tech buyer decisions. Find out more in our latest blog.
View ArticlePeople And Automation Work Side By Side In Modern Factories
Automation has been an important tool in a manufacturer’s toolbox for centuries. From steam-powered looms to cutting-edge industrial robots, hardware automation arrived first and continues to expand....
View ArticleMeet The New Analyst Covering AI And Insurance: Indranil Bandyopadhyay
New Principal Analyst joins Forrester in the areas of financial service, focusing on insurance and data, AI, and ML.
View ArticleThe Forrester Technology Strategy Impact Award Finalists For Asia Pacific
When determining Forrester’s Technology Strategy Impact Award finalists, we look for stories of customer-obsessed transformations driven by the technology organisation. The companies recognised in this...
View ArticleRetailers: Kick Off The Holiday Season With Our 2022 Guide
Prepare for holiday shoppers with authentic marketing, inventory visibility, value-add info, and other tactics to increase customers’ confidence.
View ArticleFive Months Worth Of Takes On The Digital Accessibility Space
I’ve just returned from maternity leave and am excited to dive back into my role covering digital accessibility for Forrester. Why am I so excited? Well, a lot happened in the five months I was out...
View ArticleSales Engagement Platforms Optimize Sales In A Hybrid World
The Forrester Wave™ evaluation covering sales engagement vendors in 2020 was released at a point during the COVID-19 epidemic when sellers could no longer visit customers and 53% of white-collar...
View ArticlePrescription For The Future: Acute Home Care Is The Best Medicine For US...
Fueled by the pandemic’s necessity for virtual care, acute home care models are gaining momentum. Unlike preestablished care delivery models, acute home care incorporates value-based care at its core,...
View ArticleBuilding A Customer-Centric, Cross-Functional, And Flexible Digital Team
Building a digital team that can achieve pressing priorities requires flexibility and cross-functional collaboration. Learn more.
View ArticleMeet Two Schrödinger’s Cats, Web3 And The Metaverse, At Technology &...
This Technology & Innovation APAC, come listen to Sam Higgins and I talk about two Schrödinger’s cats in today’s tech ecosystem. First up: Web3. Some believe that Web3 will change the World Wide...
View ArticleOutexecute When You Can’t Outspend: How To Compete With Amazon In Paid Search
Given Amazon’s dominance, competing with it in the Google Ads auction is uniquely challenging. But companies can use a strategic approach to make gains.
View ArticleMeet The New Analyst Covering Enterprise Transformation
Meet Manuel Geitz, the new analyst covering Enterprise Transformation, Innovation and Strategy. His core interest is in the execution of change.
View ArticleTurn Away The Bots, Not Your Customers
Bot management solutions today offer a wide array of options. To know the right choice for your retail organization, know your customers.
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