Evolution’s Master Technology Enabler: Conversation
Welcome to the final post in a four-part series I have been working on for the past few months. This series summarizes something I call the four basic forces of consumer behavior: emotion, tools,...
View ArticleOur New Tech & Innovation 2018 Forum Is Right Around The Corner
We’ve been busy researching emerging technology markets this year at Forrester, and the time has come to showcase much of that research. Whether you’re interested in the latest developments in AI-based...
View ArticleIntroducing The Forrester Automation Framework
It is impossible to overstate the impact automation has on digital transformation. Automation directly impacts customer experience (CX). Software like Reflexis can automate price checks and cut...
View ArticleWelcome Rain Capital
Rain Capital is shaking up the investment side of cybersecurity. Apart from only 11% of cybersecurity professionals being women, venture capital (VC) firms also suffer from a gender disparity with...
View ArticleOrganizational Design Needs Deep-Rooted Change
Every day, executives lean in and light up when we describe the virtues of operating with true customer obsession, vowing to make a change . . . . . . and then they return to their reality. The...
View ArticleReal-Time Customer Experience
When I first saw buttons at Heathrow that let travelers give instant feedback on how they were feeling, I laughed. Measuring and refining customer experience is about long-term strategy, not raw takes...
View ArticleABM’s Next Chapter: Account-Based Engagement
Can we address the elephant in the room? Account-based marketing (ABM) is not just about marketing. It’s about accounts — and how to win, serve, and retain them better than your competition. In our...
View ArticleCanada’s Tech Market Stays A Half Step Behind The US Tech Market
The Canadian tech market will grow in both 2018 and 2019, but growth will slow from 5% in 2017 and 2018 to 3.7% in 2019, according to Forrester’s report, “The Canadian Tech Market Outlook For 2018 To...
View ArticleRegulators Will Fine Facebook Only A Small Amount, But The Size Matters Less...
The UK data protection authority — the Information Commissioner’s Office (ICO) — has announced that it will fine Facebook £500,000 for its involvement in the Cambridge Analytica scandal. The...
View ArticleUnderstanding Share Of Life: A Chat With Sebastian Jespersen
In my line of work, I chat with some very smart people. Sometimes I think they’re smart because they disagree with me; sometimes they just see something I can’t. Today, I’m sharing parts of a...
View ArticleForrester’s Top Emerging Technologies To Watch 2018
I’m excited to announce that our list of top emerging technologies to watch in 2018 is out. If you are a client, you can download the report here; if not, here is a quick video blog. It explains what’s...
View ArticleTelefónica Is Maturing Into A Digital Service Provider
Telefónica hosted its Industry Analyst & Customer Days in Madrid recently. In our view, Telefónica is emerging as a leading global telco. Of course, digital natives like Alibaba, AWS, Google, and...
View Article6 Key Takeaways From Google Marketing Live 2018
Susan Bidel, Joe Stanhope, Tina Moffett, and I were able to attend Google Marketing Live this week in San Jose. There were many announcements and changes made to Google’s platforms and products....
View ArticleBrexit Paper Increases Chances Of No-Deal Outcome For Security
On Thursday afternoon, the UK government published its white paper, “The United Kingdom’s exit from and new partnership with the European Union.” The last-minute changes, following a spate of Cabinet...
View ArticleAdvanced Digital Businesses Are Winning With Tech-Driven Business Innovation
Those that don’t keep up with the rapidly changing pace of technology will cease to be competitive and get left behind. The most advanced enterprises have common threads. These agile, customer-obsessed...
View ArticleNot All Innovation Is Created Equally
I talk to clients about their innovation plans and technology all the time, especially their plans with technologies that are emerging, like the ones I blogged about here from our report, “The Top...
View ArticleThe Fraud Management Solutions Market Will Exceed $10 Billion By 2023
Estimates of the cost of fraud vary widely, but almost everyone agrees that the cost is huge and appears to be increasing. Looking just at eCommerce, Forrester predicts that US and Western European...
View ArticleDigital Risk Protection In 2018: New Vendors, New Leaders, New Wave
Digital Risk Protection In 2018: New Vendors, New Leaders, New Wave Our “The Forrester New Wave™: Digital Risk Protection, Q3 2018” report is out! Take a look at how 14 DRP vendors stack up in this...
View ArticleThe Future Is Here: Want A Ride In A 3D-Printed Autonomous Shuttle?
I’m posting this just as our New Tech & Innovation Forum in Boston gets underway. Hundreds of attendees from client organizations, startups, and event sponsors are gathering for a day-and-a-half of...
View ArticleContent Marketing In Three Pictures
We’ve officially retired our content marketing playbook. We’re still doing research on content and content strategy, but — as we said about two years ago — the utility of talking about “content...
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