Predictions 2018: Automation Will Alter The Global Workforce
Until now, automation has gotten a bad rap. In 2013, Oxford professors Carl Frey and Michael Osborne analyzed 702 occupations and declared 69 million US jobs, or 47% of the workforce, would be lost. In...
View ArticlePredictions 2018: The Blockchain Revolution Will Have To Wait A Little Longer
The visionaries will forge ahead, those hoping for immediate industry and process transformation will give up. This is the answer I usually give when asked for a one-sentence summary of how I see 2018...
View ArticlePredictions 2018: Blended AI Will Disrupt Your Customer Service And Sales...
The promise of artificial intelligence (AI) has permeated across the enterprise giving hopes of amping up automation, enriching insights, streamlining processes, augmenting workers, and in many ways...
View ArticlePredictions 2018: AI Hard Fact – Treat It Like A Plug-And-Play Panacea and Fail
Look right, look left, you’ll see a fellow CIO contemplating their AI move. Failing to act is not an option in most organizations. However, as enterprises are kicking off their AI pilots or seeing...
View ArticleTIP of the Iceberg: Research Announcement on Threat Intel Platforms
A common feature in the threat intelligence platform (TIP) space is aggregation of data and providing an interface for managing threat intelligence — this seems to be where the product visions diverge....
View ArticleGo Ahead, Freak Out About Snap’s Earnings- For The Right Reasons
The sky is falling, right on top of Snap Inc, and the sky’s name is CPM. Since they launched their self-service, auction-based buying environment, CPMs plunged 60%. 60%!?!?!? Cue the panic, right?...
View ArticleWeb Summit 2017 Points Toward A More Reflective Tech Crowd
Web Summit 2017 took place from November 7 to 9 in Lisbon. It can come across as a chaotic event without any clear direction, and, as at last year’s Web Summit, there was no single overarching theme....
View ArticlePredictions 2018: Digital Strategy Reaches The Heartwood Of The Business
Digital business leaders know that customer obsession is the winning mantra, however meeting the needs of today’s empowered customer requires both laser focus and responsiveness. Experimentation,...
View ArticlePredictions 2018: The Crisis Of Trust And How Smart Brands Will Shape CX In...
Around the world, CX quality has largely stalled. Why? Multiple data sources show that customer confidence is up, spending is up, and expectations are rising as consumers interact with brands more than...
View ArticleWhy The Right Web Analytics Platform Is (Even More) Business Critical
Why The Right Web Analytics Platform Is (Even More) Business Critical When it comes to understanding customers on their digital touchpoints most businesses Forrester speaks to have extended their...
View ArticleAllocate Your Marketing Dollars More Efficiently
Marketers are increasingly under pressure to show that their digital marketing investments are generating returns. Large firms like Unilever have moved to more regularly reevaluate their marketing...
View ArticleData Engineers Will Be More Important Than Data Scientists
Does it seem like the ability to find, hire and retain data scientists is a losing battle? Is spending $500K+ per year for a Data Scientist worth it? What is a data scientist anyway? Those a real...
View ArticlePredictions 2018: Customer-Obsessed, Data-Driven Retailers Will Thrive In 2018
In a world of hyper-adoption – and hyper-abandonment – successful retailing in 2018 comes down to obsessing about your customer’s experience. It’s a tall order: Digital and physical touchpoints now...
View Article2017 Saw Record-Breaking Breaches – And There’s More Where That Came From In...
In late 2016, the security and risk team at Forrester made its annual predictions for 2017. Let’s take a quick look at how we did. Prediction No. 1: The incoming Trump administration would face a...
View ArticleLacking Smart Third-Party Risk Regulation, JP Morgan Chase, Bank of America,...
The third-party ecosystem continues to flummox risk managers. Regulators keep pushing for stronger oversight, but they fail to offer real standards or tools to make this possible. What’s worse,...
View ArticleThe New W3C Payments Request API Standard Means Better Web Checkout Experiences
All major browser makers are implementing a new World Wide Web Consortium (W3C) Payment Request API standard, which means faster, more secure web checkouts are right around the corner as early as...
View ArticleDear Indian Brand, Heads-up! Your Customer Experience Score Is En-route
Dear Brand, We know you love your customers. You do your best – to catch their eye, hold their attention, serve and pamper them, and help them in need. And then hope they keep coming back for more. In...
View ArticlePredictions 2018: IoT Will Move From Experimentation To Business Scale
The term IoT can be confusing, and depending on who you talk to they might choose to focus on one element like connectivity or another. At Forrester we believe IoT extends beyond devices and...
View ArticleInside Infosec Teams
Announcing Our New Security & Risk Staffing Survey! Information security is one of the hottest fields around. Data abounds about how awesome it is to work in infosec, how many jobs are available,...
View ArticleHelp Forrester benchmark the privacy-personalization paradox
Modern day marketing and advertising has created a paradox: customers want to be recognized and rewarded for their loyalty, but they also want their privacy to be respected and their data used...
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