Fit Analytics Drives Growth And Profit For Apparel Retailers
This year, NRF was a happy affair: Retailers were celebrating a successful holiday season, year-on-year growth, and a net increase of store openings. Beyond the traditional focus on top-line growth,...
View ArticleScoring Big With Data: The New Age Of Analytics In Sports
Sports: the games we know and love. We love to play and watch these games so much, in fact, that in the US, there are only two days during the year when the four major pro sports leagues aren’t playing...
View ArticleSuper Bowl LIII Ad Themes: Dystopian Robotics and Uplifting Values
Pity the Poor Robots Q2 was all about robots and AI: Pringles, Google “100 Billion Words”, Mercedes A-Class, TurboTax Live and Sprint, while Michelob slipped a robot ad into early Q3 and Alexa appeared...
View ArticleParticipate In The Forrester Tech Tide™: Storage Technologies For Business Data
Enterprises have a variety of applications; the sheer scale of data volumes, data types, and business processes associated with them are putting unprecedented pressure on storage infrastructure. These...
View ArticleNew Tech Spotlight: Let’s Get Real About Extended Reality
This morning I came across a story about Warby Parker’s new “virtual try-on” capability. It seems the 8-year old eCommerce company is dipping it’s toes back into augmented reality (AR). The rub is that...
View ArticleForrester’s Latest Infographic: Consumers Don’t Believe the Chatbot Hype
Consumers really don’t like your chatbot. It’s not exactly a relationship built to last – a few clicks here, a few sentences there – but Forrester Analytics shows us very clearly that, to consumers,...
View ArticleJoin our 2019 Search Marketing Survey
I am pleased to announce that Forrester and SEMPO (Search Engine Marketing Professional Organization) are partnering for the second year in a row to field a Search Marketing Survey. From last year’s...
View ArticleCMOs: To Get A Seat At The Digital Transformation Table, Command Your...
Only 16% of CMOs are responsible for leading the execution of their firm’s digital transformation. Now is the time to rethink your role. Too few CMOs actively lead or are deeply involved in digital...
View ArticleLearn The Key Players Making Virtual Visits A Reality In Healthcare
Virtual Care Alleviates Key Pain Points In The Care Journey Don’t you miss summer? That time of year when there isn’t a flu epidemic or polar vortex sweeping across the country. Unfortunately, we are...
View ArticleDiscoverOrg Shakes Up B2B Data Provider Market With Acquisition Of ZoomInfo
B2B marketing data provider DiscoverOrg announced on February 4 that the company is buying ZoomInfo. Our snap analysis is this is a smart move that shakes up the market and bolsters DiscoverOrg’s...
View ArticleThe New Digital Model For Brand Experience
The Journey From Energy To Experience In the summer of 2017, I, along with my Forrester colleagues, wrote up the results of our year-long endeavor to build an analytically sophisticated, data-driven...
View ArticleMarriott’s Bonvoy Boasts “Better” Loyalty, But Can It Deliver?
After more than two years of loyalty program limbo and “will they, or won’t they” debates, Marriott unveiled the name of its unified loyalty program: Bonvoy. This final step in the world’s largest...
View ArticleAs Java SE 8’s End Of Public Updates Passes, Everyone Scrambles To Adjust
By John R. Rymer and Jeffrey S. Hammond This January, Oracle’s new support program for Oracle Java SE went into effect. The cost, security, and timing implications are proving to be a difficult...
View ArticleThe B2B Analytics Portfolio: Untapped Competencies To Develop Now
This past year, I attended Forrester’s Data Strategy & Insights 2018 Forum. As I sat down to breakfast on the first day, I joined two attendees from a multinational package delivery and supply...
View ArticleHow CRM Will Evolve In 2019
Modern CRM is delivered as software-as-a-service and microservices, is modular, and offers APIs for easy access to enterprise applications. It empowers customer-facing personnel with the right data...
View ArticleData Governance Takes A Turn – and Its a Doozy
If you were to ask me a year ago what I would point to as a best practice for data governance, my response would be to look at what financial services firms do to meat their regulatory requirements....
View ArticleHow Digital And CX Teams Collaborate To Deliver On Brand Promise
Take Practical Steps To Apply CX Disciplines To Digital Initiatives Odds are your firm is regularly seeking ways to improve customer experience (CX). You’re also likely embracing digital technologies...
View ArticleDon’t Try To Be Uber! How To Modernize Customer Feedback Collection
This is part 2 of my blog series on the future of CX measurement (read part 1, part 3, and part 4). If you think of the app of ride-sharing giant Uber as an example for how to collect customer...
View ArticleThe Insights Beat: Quash The Groundhog Day Effect In Your Insights Journey
It’s early February. Punxsutawney Phil predicted an early spring this year, and there is hope (and warmth) in the air.[i] But it’s not always rosy for you as a data, analytics, and insights leader. You...
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