The Security Snapshot: Cybersecurity And Privacy In 2019 — Prepare For The...
Introducing our new monthly blog series, “The Security Snapshot,” which will curate and highlight key pieces of research from the security and risk (S&R) team. Last week at RSA Conference, vendors...
View ArticleChoose The Right Enterprise Architecture Management Tool Using Forrester’s...
Today’s enterprise architecture (EA) practices are relevant because they enable a firm’s customer-led and digital transformations. As more traditional EA use cases become commoditized, vendors that...
View ArticleInteroperability And The Empowered Consumer Set The Stage At HIMSS19
The largest healthcare event, the Healthcare Information and Management Systems Society’s (HIMSS) conference, highlights the key themes that will be most influential for the industry in the coming...
View ArticleVideo Blog — The Forrester Wave™: Managed Security Services In Asia Pacific,...
CISOs in Asia Pacific must justify their spending and articulate the business value of often expensive investments in managed security to a largely non-security audience of executives. Currently, this...
View ArticleQualtrics X4 2019: What Do Sir Richard Branson, Barack Obama, And Oprah...
I was at Qualtrics’ X4 Summit in Salt Lake City last week. The two-day event featured a heavy-hitting mainstage lineup, including President Barack Obama, Sir Richard Branson, Ashton Kutcher, Adam...
View ArticleCreative Media Outshines The Technology
The excess of adtech and martech such as demand-side platforms (DSPs) and data management platforms (DMPs) gives marketers all the control and insights required to run efficient and effective media...
View ArticleChoosing The Right NoSQL Product
NoSQL is more than a decade old! Only a few years ago, we were talking about how NoSQL was still maturing and its ecosystem still evolving. Today, NoSQL is used by more than half of large companies...
View ArticleThe Future Of Department Stores
Department stores can enjoy a bright future — but to do so, they must change to survive and thrive in the face of fierce competition from brands’ direct-to-consumer initiatives. Synchronizing supply...
View ArticleThe French And UK Customer Experience Index Results Are In!
Each year, based on a survey of your customers, Forrester releases results of its Customer Experience Index (CX Index™). The methodology measures how well a brand’s customer experience strengthens the...
View ArticleData Management Platform Coverage Takes On A New Look
When I started my career in marketing analytics almost 20 years ago, the biggest challenge was wrangling first- and third-party data, joining them together, and analyzing customer patterns. It was like...
View ArticleShapeshift Your Retail Offer With Software-Defined Stores
We’ve all learned about the advantages of software-defined infrastructure. We don’t think twice about network or desktop virtualization. But what about using software to define and remotely manage...
View ArticleWhat’s Going On With Online Grocery
Last week, IRI hosted its annual Growth Summit in Denver (where some hapless attendees were snowed in by an unfortunate blizzard on the second day). For anyone not familiar with IRI, it is one of the...
View ArticleDigital Myth No. 5 — Every Tech Vendor Is An Expert In Digital Transformation
While every tech vendor seems to lay claim to being an expert in digital transformation, it stands to reason that not all can be. For sure, there are many vendors with experience helping clients create...
View ArticleAccessible Pizza And Other Highlights From CSUN 2019
Domino’s Pizza suffered a major blow recently: A federal appeals court reversed a lower court ruling* and affirmed that the Americans with Disabilities Act (ADA) does cover the Domino’s websites and...
View ArticleFORRward: A Quick Weekly Read For Tech And Marketing Execs
It’s Time To Start Talking About Professional Licensing For Software Engineers It wasn’t until enough boilers blew up that mechanical engineers had to get licensed. It wasn’t until bridges and...
View ArticleHappy Agents Deliver Better Customer Service. Here’s How To Enable Them.
Happy customer service agents mean happy customers — and happy shareholders. Engaged agents also have better job performance, are more productive and stay in their jobs longer — one of the costlier...
View ArticleHow To Build A Better (Digital) Mousetrap
“Build a better mousetrap, and the world will beat a path to your door.” While Ralph Waldo Emerson may not have said these exact words, the principles remain as true as ever today. Going Beyond...
View ArticleBackstage Pass: Three Key Takeaways From The 2019 RSA Conference Without...
Every year, the RSA Conference provides an opportunity to attend a few keynotes and get together with friends, old and new, to discuss trends we’re seeing in the market. While a big theme on the expo...
View ArticleGetting On The S/4 Bandwagon (Or Not)
Historically, SAP has not been as renowned for innovation as some of its pure SaaS competitors, like Salesforce. But between a steady stream of SaaS (and now data) acquisitions, a notable and ongoing...
View ArticleAmazon’s Haven Is An Incubator, Not A Disruptor
Haven, the recently named joint venture of Amazon, Berkshire Hathaway, and JPMorgan Chase, has officially emerged from the shadows with a public persona, giving industry pundits new details about the...
View Article
