FORRward: A Weekly Read For Tech And Marketing Execs
As The (Blockchain) World Turns: Part 1 A couple of announcements in particular this week served as a reminder that enterprises and vendors alike remain committed to leveraging distributed ledger...
View ArticleIs Your Bank’s Mobile App A Fonzie Or A Potsie?
If you’re a fan of the old TV show “Happy Days,” you know Fonzie and Potsie. If you don’t know the show, here’s a quick sum-up of the two characters: Both were good dudes, but while one (Potsie)...
View ArticleFuture Of Retail: Applying 2019 Business Insights (BI) Predictions To Retail
To help retailers and brands plan for 2019, Researcher Claudia Tajima and I are interviewing experts within Forrester for our series, “Applying 2019 Predictions To Retail.” Last week, we spoke to Emily...
View ArticleUnconventional Wisdom: Explore Paying The Ransom In Parallel With Other...
Your organization has just received ransom notices across your infrastructure, informing you of what you already fear. All your critical business data has been encrypted. You are angry that someone’s...
View ArticleGovts: Think Broadly with your Tech-Driven Innovations Efforts
As government functional lead for digital, the Department of Internal Affairs (DIA) leads all-of-government market engagement for the New Zealand Government. They have used a co-designed model...
View ArticleNew Tech: What I Took Away From The American Graphene Summit
Graphene will (eventually) affect all of us whether we know it or not. I’ll explain later, but first, let’s take a step back and level set. What is Graphene? Simply put, it is one single atomic layer...
View ArticleYouTube’s Algorithmic Pedo-Failure
This week, YouTube turned to Facebook and said, “Hold my beer.” Yesterday, after intense pressure, the platform decided to demonetize channels that promote hate speech and discrimination. And in a...
View ArticleMarketing Is All About Moments: Don’t Wait For Them; Create Them
(Dave Novitzky contributed to this blog.) Marketers’ attempts to profile, segment, and model customers implies that consumers are static and can be fully defined, but they are anything but. Consumers...
View ArticleCall To Participate — How Is Your Firm Speeding Responses To Customers?
James Staten and I would like your help. Companies in today’s digital era must act and react quickly and efficiently across all departments and teams. Weigh in: What is your firm’s strategy for...
View ArticleRobo-Advice Claims Another Victim: FORR in 3 Video
In this episode of our video blog series FORR in 3, Vijay Raghavan and I discuss the challenges of robo-advice, some of the latest failures in this space, and what this means for a technology market...
View ArticleThe FTD Lesson For Long-Standing Brands: Don’t Rest On Your Laurels
FTD Gets Caught In A Terrible Game Of Pickle Century-old floral delivery stalwart FTD filed for Chapter 11, sending shivers through C-suites of venerable brands everywhere. In a growing US flower...
View ArticleInfosecurity Europe 2019: Incremental Evolution Rather Than Revolution
I have spent the last three days attending Infosecurity Europe 2019, the largest security trade show in the UK and Europe. As ever, before coming I have tried to predict the big theme or trends that...
View ArticlePEAK Human: Help Your Employees Ascend Above Your Organizational Chaos
Before an organization undertakes any transformation, restructuring, or automation initiative, it needs to ask: What do our employees need to become so that they can thrive in an environment with more...
View ArticleMarketers: Manage Your Automation Portfolio
Marketers will run a portfolio of automation technologies; take an organized and intentional approach to this complex but crucial effort.
View ArticleDesign Thinking Can Deliver an ROI of 85% or Greater
The Benefits of Design Thinking Are Quantifiable and They’re Compelling By Ryan Hart (Principal Analyst, CX) and Benjamin Brown (Senior Consultant, Total Economic Impact) Design thinking has...
View ArticleChase Closes Finn: Lessons For Other Digital Banks
On June 6, JPMorgan Chase announced it would be closing its digital-only bank Finn, a little under a year after it was launched. Digital banking is a tough business, and we’ve seen far more examples of...
View ArticleThe BI Vendor Landscape Is Going Through Significant Changes — What Can You...
The business intelligence (BI) market is going through a round of significant consolidation. Earlier this month, Sisense acquired Periscope Data; last week, Google announced its intention to acquire...
View ArticleFuture Of Retail: How Social Communities Will Impact Brands And Retailers In...
Here’s what retailers and brands can expect and should focus on regarding social communities and social media for the rest of 2019.
View ArticleBuilding Connected Experiences Starts with IoT’s 3 Core Business Scenarios
Clients often ask us – how does IoT or smart home technology affect my market and company? Arielle, Annalise and I worked with a health insurer who asked us that question. That client work led to a new...
View ArticleSalesforce buys Tableau to actualize data-driven engagement
Salesforce announced today its’ intent to acquire Tableau Software. This move adds a robust data visualization and insights solution to their customer engagement portfolio. Unlike other acquisitions,...
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