The Data Digest: Your Brand Is A Social Icon
I’ve just returned from a trip through India where I had the opportunity to experience the Taj Mahal Palace Hotel in Mumbai. One of the most gripping aspects, even beyond the impressive design and...
View ArticleTop Gear Marketing: How Honda Measures The “Rhythm Of The Brain”
Why Should You Care? Ever seen puppies on ads? How about babies? If you have, chances are that you weren’t seeing much of anything else. When I first collaborated with Nielsen Consumer Neuroscience,...
View ArticleIt’s Time To Fix Your Broken Business Culture
Culture remains the No. 1 barrier to successful digital transformation. Every time we survey business executives about digital transformation, they tell us that their organizational culture is a...
View ArticleAugmenting Employee Performance With AI And Other Technologies
In a major new research report, The Technology-Augmented Employee, I take on a problem that’s vexing CIOs and government leaders alike. In aggregate, US companies face a productivity paradox: Despite...
View ArticleThe Data Digest: Consumers Check Out Amazon Go
Amazon recently launched a new and unique type of store, after beta testing it for the better part of a year. The store, dubbed Amazon Go, promises consumers no checkout lines: Everything you grab from...
View ArticleThe Forrester Wave: Enterprise Marketing Software Suites, Q1 2018 Is Now Live
I’m excited to announce the publication of The Forrester Wave: Enterprise Marketing Software Suites, Q1 2018. In our 40-criteria evaluation, we identified the 7 most significant vendors – Adobe, IBM,...
View ArticleIntroducing The Forrester Wave: Cross-Channel Campaign Management, Q1 2018
I’m pleased to announce the publication of The Forrester Wave™: Cross-Channel Campaign Management, Q1 2018. In our 33-criteria evaluation, we identified the 12 most significant vendors – Adobe, Cheetah...
View ArticleIt’s Me, Not You – Our Dysfunctional Artificial Intelligence Relationship
We have a tendency to blame technology when things go wrong. I’m the first to admit that after years of working in the technology industry I’ve become more and more annoyed with the technology I use....
View ArticleRethinking Mobility: There’s More Than Autonomous Cars
A first for me. I’d never been to Detroit, and now I have. Last week, I participated in a roundtable on autonomous cars, and transformation in the automotive industry. Yes, autonomous cars will...
View ArticleWhat To Expect At Mobile World Congress 2018?
It’s that time of year again! From next Monday (February 26) through March 1, 2018, Mobile World Congress (MWC) will take place in Barcelona. I attended this event (then 3GSM) for the first time in...
View ArticleUnpicking Digital Leadership Myths
Who should lead your firm’s digital transformation? CEO? CIO? CMO? Firms turn to a variety of executives to lead their digital charge, but form follows function, and functional leaders often default...
View ArticleBynder’s Acquisition of WebDAM for $49 Million Will Force Big Players To...
The digital asset management (DAM) market continues to consolidate with the latest big purchase of San Mateo, CA based WebDAM by Bynder, a European player based in Amsterdam that has been expanding in...
View ArticleAre Websites Dead?
No. But they will increasingly fall short of consumers’ expectations for curated content, especially among brands that they know. And channels seldom if ever disappear; we still get mail from MetLife...
View ArticleThe New Incident Management: Safety-Critical Practices Are On The Rise
Last May, WannaCry ransomware locked computers around the world. The incident hit the UK’s National Health Service hard. The attack hindered urgent NHS services by blocking access to its computers. It...
View ArticleThe Data Digest: Consumers Want Devices To Talk Back
My parents were recently gifted their first Amazon Echo — and as you might guess, I’ve been thrilled to observe first-hand how a household of relative tech Luddites responds to the device. Delighted...
View ArticleParticipate In Our 2018 Enterprise Mobility Survey
BYOD Or Corporate-Owned: What’s Best For Your Business? My colleague Adam Schlegel and I are researching the overall costs of BYOD vs. Corporate-owned mobile strategies, and we need your help....
View ArticleGE Digital Update – Lessons From An Industrial Giant
Last year we published “The Right Way To Establish A Digital Platform Business” to examine how GE’s former CEO, Jeff Immelt, established GE Digital under the leadership of Bill Ruh. GE Digital and its...
View ArticleThe Use Case Should Drive Your Choice Of Next Generation Network Technology
Discussions about the promise of 5G networks are getting more excited. 5G is set to open new doors for enterprises to deploy IoT-enabled use cases that require high bandwidth, ultra-low latency, and...
View ArticleDoes Your Company Have A Formalized Remote Work Program? Let Us Interview You!
Mobile. Cloud. Workplace flexibility. Each of these are driving companies to offer remote work options more consistently. However, remote working has challenges related to technology, policies,...
View ArticleThe Data Digest: Which Ads Resonate In The Weeks After Super Bowl LII
In a blog post immediately following this year’s Super Bowl, my colleague Joanna O’Connell said that ads in this year’s big game could be summed up as “trying too hard with mostly nonsensical and...
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