2018 Mobile And New Technology Priorities For Marketers
Forrester just released a new report on mobile and new technology priorities for marketers, based on our latest global mobile executive survey. We found out that marketers: Fail to deliver on...
View ArticleFacebook: The industry wants transparency, not new labels
Facebook made an announcement yesterday titled “Making Ad Metrics Clearer” that says, in part: We’ve heard that businesses want more insight into our measurement tools and metrics. So today, we’re...
View ArticleMicrosoft Dynamics 365 Democratizes CRM With A Unique Vision And Offering
You need a CRM vision to gather momentum around such a large – and potentially strategic initiative. The first CRM vendor that gave us the tools to do so was Oracle with their CX vision. Oracle’s...
View ArticleThe Success Of Your IoT Initiative Will Depend On Your Data Proficiency
Data management and data rights sharing are critical aspects of the IoT ecosystem debate. For businesses, Industry 4.0 is a new way to think about data across processes. Industry 4.0 is about real-time...
View ArticleLet’s Address Cybersecurity’s Gender Disparity
The most infuriating advice I’ve received about succeeding in cybersecurity is to, “Have a thick skin,” usually followed by, “Don’t take him seriously, he doesn’t even realize what he’s saying.” These...
View ArticleDigital Influences Over Half of In-Store Sales In Europe
More than ever, a retailer’s digital presence plays a significant role influencing consumer purchase decisions, both online and in store. Digital assets such as images, ratings and reviews, and fit...
View ArticleSnapchat Will Not Snap Out Of It
Snapchat recently launched a product redesign to the dismay of power users and relief of Snapchat newbs. Its original ephemeral messaging and scavenger hunt of a UX appealed to an exploratory young...
View ArticleAmazon Has Officially Invaded The Advertising Industry
Amazon is seemingly part of every sector of the economy – and that now includes advertising. We fielded many questions from clients about Amazon ads during 2017 and by year’s end, we were curious about...
View ArticleDoes CX Quality Affect Stock Performance? Yes, But…
For years, back-of-the-napkin analyses have claimed that CX quality correlates with better stock performance. We dug deeper and compared a portfolio of CX leaders in Forrester’s CX Index™ to a...
View ArticleTop Customer Service Trends For 2018
Great customer service is not just about cutting costs or making operations more efficient. Instead, it’s a systematic reinvention of established technology, data, and operations — leveraging...
View ArticleLead Transformation With Our New Digital Business Playbook
To compete in the age of the customer, your firm must become a digital business. As a Digital Business leader, it’s your job to shape how. You must enhance your digital customer experience while also...
View ArticleRevolutionize Your Marketing Insights
The mundane exercise of measuring and analyzing marketing performance has gotten a much-needed boost over the past few years thanks to the development of advanced test and learn approaches, attribution...
View ArticleThe Ethics of AI: Don’t Build Racist Models
It seems that almost every week these days, there is a news item about the dangerous potential for artificial intelligence to discriminate against groups of people. Earlier this week, a presentation...
View ArticleYour Business Doesn’t Need A Digital Strategy!
Digitize Your Business Strategy Before It’s Too Late In 2018, every CEO wants to have a “digital strategy” – which means at least we’ve made some progress over the past five years! To solve what they...
View ArticleThe Inflection Point for Addressable and Advanced TV Is Here Now. Really.
The headlines have said it for years: TV is about to change. It will become more targeted. So I don’t blame you if you are a bit skeptical. But yesterday I presented data from the ANA/Forrester State...
View ArticleContent Marketing Under GDPR: Upheaval Paves The Way To Quality Over Quantity
With the looming May 25th deadline, the GDPR (General Data Protection Regulation) will be front of mind for all forms of marketers, from digital leads to field marketers. Content marketers will also be...
View ArticleThree things I never expected Marc Pritchard to say…but every marketer needs...
P&G CMO Marc Pritchard keynoted today’s ANA Media Conference and exhorted the marketing industry to disrupt and reinvent the craft of marketing: Quote #1: “Disrupt mass marketing” Yes you are...
View ArticleThe State Of Digital Business 2018 – Top Technologies
Top Technologies By Maturity While the scope of business strategy is increasingly defined by technology, not all technologies are equally important. To help digital leaders think about where to place...
View ArticleBuild The Business Case For Your Digital Investments
Transformative digital investments tend to play out over the long term and have broad implications for business processes across the entire value chain. This is where more accurate ROI calculations...
View ArticleAI Unlocks The Business Intelligence In BI
In most enterprises, data access is a fait accompli: 72% of global data and analytics decision makers say that they can access the data they need to obtain insights in a timely manner. However, even...
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