McDonald’s creative shift is a blow to the future of creativity
Yes, W+K produces the industry’s most iconic work. Yes, McDonald’s appointing W+KNY lead creative agency is a major accolade. And, yes, its a blow to the future of creativity. The prevailing point...
View ArticleWhat Does CX Look Like In India?
It’s that time of the year again when we publish results from our annual Customer Experience Index (CX Index™) survey to benchmark the customer experience provided by major brands in India. For those...
View ArticleFORRward: A Weekly Read For Tech And Marketing Execs
IBM Reduces Rising Risks As Data Flows Between Partners With New Hybrid Cloud Data Protection Last week, IBM unveiled a new solution — IBM z15 — that provides data privacy passports and helps clients...
View ArticleIoT Takes Service-Based Business Models To Less Expensive Assets, But The...
Rolls-Royce began shifting its business model away from selling expensive metal, plastic, and carbon-fiber products (jet engines) toward delivering the service of miles flown way back in 1962. Now,...
View ArticleThe Future Of Creative Agencies Requires Taking A Human + Machine Leap
Agency data and technology capabilities are taking center stage as every CMO feels the mounting pressure for more performance from their marketing and media investments. Agencies are betting heavily on...
View ArticleChief Data Officers Rule And Deliver Results
The CDO role has now crossed the chasm! It’s hard to have missed the news that data is important these days. Leaders recognize that they are sitting on a valuable asset. But it’s not enough to...
View ArticleUse Trade Promotion Management To Boost Return on Promotions
Trade Promotions Are Hard To Execute We all know that sometimes brands run promotions that don’t seem to make sense. I expect that you have seen “buy one, get one free” offers in stores with bare...
View ArticleMarketers: Embrace A Better CX
Customer experience (CX) is clearly top of mind for marketers. When we asked B2C marketers about their annual priorities, only growing revenue beat improving CX. Marketers want better CX more than they...
View ArticleRedefine Omnichannel Success To Measure Performance Effectively
What should our omnichannel scorecard look like? What key metrics should be included? What metrics are we missing? These are some of the questions I often get from retailers. Retail performance...
View ArticleBBVA Tops Forrester’s 2019 Global Mobile Banking App Reviews
Spain’s BBVA has come top in Forrester’s global mobile banking app reviews for the third year in succession. Over the past few months, a team of Forrester analysts and other researchers has reviewed...
View ArticleLook Beyond Compliance When Choosing An Anti-Money Laundering Solution
We are delighted to publish “The Forrester Wave™: Anti-Money Laundering Solutions, Q3 2019” this week. While we have evaluated fraud management offerings in the past, this report marks the first time...
View ArticleWinners Of The 2019 Forrester And InfoWorld EA Awards Contest Show Strengths...
In some past Forrester/InfoWorld Enterprise Architecture Awards competitions, we had named themes to align entries and winners to the current needs of modern enterprise architecture (EA) programs. This...
View ArticleFinovateFall 2019: What’s Shifting In Fintech Innovation
I had the pleasure of attending FinovateFall in NYC over the past two days to see the latest and greatest in innovations from more than 70 fintechs. In the video below, I share my thoughts about what...
View ArticleThe (Amazon) Doctor Is In: Amazon Launches Amazon Care For Employees
Amazon has gone live with Amazon Care, its new pilot healthcare service offering for employees. The offering includes both virtual and in-person care, delivering telemedicine via app, chat, and remote...
View ArticleFive (Plus One) Must-Reads On Behavioral Economics
I’ve spent the past three weeks interviewing global financial institutions, fintech startups, and technology vendors to gain a broader perspective on how financial experiences will evolve in the coming...
View ArticleAmazon’s New Echo Lineup Does What Fire Phone Never Could
Remember when Amazon created a new phone and hoped it could revolutionize the smartphone business? And remember how badly that failed? As of today, Amazon just proved that it doesn’t need no stinkin’...
View ArticleHoliday 2019: India’s Festive Season Will Generate $4.8 Billion In Online Sales
The surge in spending will mitigate the impact of India's economic slowdown. Smartphones, fashion, and consumer electronics will lead purchase categories.
View ArticleThe “Be Here Now” Phone: A Conversation With Light CEO Kaiwei Tang
The Light Phone's objective: help people reclaim their time and attention. Learn how Light's experience design innovation makes achieving that goal possible.
View ArticleFinancial Service Firms Need To Stop Thinking Like Retailers On Personalization
Many financial services firms say that they are already delivering on personalization and view improving their personalization capabilities and technology further as a top priority. But financial...
View ArticleThree Critical Metrics You Should Expect From A Vulnerability Risk Management...
Many vulnerability risk management (VRM) solutions are limited and fail to provide meaningful metrics about the health of your VRM program. One example is the use of counting metrics such as the number...
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