Run Your Business At The Speed Of Thought
Whether you model your data and analytics practice around an insights-driven strategy or are transitioning your business to run on algorithms, these visions have greater implications than our...
View ArticleNo Matter How Their Drivers Are Classified, Uber And Lyft Must Commit To...
A recent bill signed by California Governor Gavin Newsom pressures ride-hailing companies like Uber and Lyft to label drivers as employees rather than independent contractors, with the intention of...
View ArticleIntroducing the Forrester Now Tech: Marketing Measurement and Optimization...
I was recently in the market for a new car. My 12-year-old Honda CRV was on its last leg. I wanted to upgrade my car with leather seats, a navigation system, and lots of trunk space. The new Subaru...
View ArticleMapping Trends, Part One: Opportunity And Angst
[A year ago, we set out to take a deep look at what we’re calling the mapping industry, a 50-year-old industry that operates more in the background than in the full light of day. We identified over 100...
View ArticleUse The Forrester Wave™: Enterprise Health Clouds, Q3 2019 To Guide Your...
Health systems are increasingly turning to cloud vendors to secure and analyze data, with the end goal of pushing novel insights back to the bedside. Just this year alone, we’ve seen major healthcare...
View ArticleRetail’s Secret Growth Weapon: Generous, Flexible Online Returns
As eCommerce continues to grow, so do online returns. Digitally native startups are shifting shopper expectations with their customer-centric return processes, leading traditional retailers to rethink...
View ArticleFORRward: A Weekly Read For Tech And Marketing Execs
Amazon’s New Echo Lineup Does What Fire Phone Never Could Remember when Amazon created a new phone, hoping it could revolutionize the smartphone business? Remember how badly that failed? This week,...
View ArticleCustomers Don’t Think Bank Experiences Are Improving
Customer experience (CX) leaders grow revenue faster than CX laggards, drive higher brand preference and loyalty, and can charge more for their products. So how well do banks earn loyalty with the...
View ArticleAdventures In New And Evolving Coverage: Threat Detection And Response
Every once in a while, something happens that leaves you walking away feeling like you got away with murder. Today, I get to share with you one of my latest exploits. My coverage here at Forrester for...
View ArticleUse RPA To Make Customer Service Agents More Effective
Customer service organizations turn to robotic process automation (RPA) to provide tactical and short-term fixes to digitize common, reproducible agent tasks. There are two forms of RPA. Attended mode...
View ArticleWant To Be A CX Leader? Work With Your CIO To Deliver End-To-End, Real-Time CX!
We all understand the need for rich, responsive, personalized customer experience — right? Well, not so fast! The data argue a different point, suggesting that many firms fail to deliver real-time CX....
View ArticleMachine Learning Takes To The Cloud
Machine learning continues to disrupt and democratize itself. Announcing two new Forrester reports that describe the popularity of running machine learning pipelines and workloads in the public cloud,...
View ArticleInsureTech Connect 2019 Conference Reflections
This was my first year at the three-day InsureTech Connect (ITC) conference in Las Vegas, an exuberant experience — it was the immersion of ITC; Las Vegas had nothing to do with it (wink wink, nudge...
View ArticleUnfortunately, Awareness Alone Won’t Do It: Successful Phishing Defense...
Training alone can’t protect your organization from a phishing attack. Learn how a layered approach that combines technical controls and user education can.
View ArticleBreaking Down The 10 Need-To-Know Emerging Technologies
The world of emerging tech by nature is fast-moving and ever-changing, and consequently, it’s difficult to get a handle on the state of the various markets, not to mention leveraging them in driving...
View Article“Why Can’t This Stupid Chatbot Do What I Want?”
Part II Of “Why Chatbots Can’t Read Your Mind” Chatbots break down into two parts: the “chat” and the “bot.” Previously, we covered “chat” and the general reasons why chatbots may misinterpret your...
View ArticleThe Global Information Worker Population Swells To 1.25 Billion In 2018
Yes, you read that right. There were 1.25 billion global information workers in 2018 — people that use a smartphone, PC, or tablet for work an hour more per day in a typical week. This number may seem...
View ArticleBanks Have Neglected SMEs. They Will Come To Regret It
Forrester just published new research outlining the future of small and midsize business banking (also called SME banking to refer to SMEs, or small- and medium-sized enterprises). If you’re an...
View Article2019 US Online Holiday Sales: Retailers, Buckle Up For A Strong Season
The most wonderful time of the year for retailers is fast approaching. Get a sneak preview of the forecast for US online holiday sales.
View ArticleHoliday Season 2019 Kicks Off!
In the coming weeks, look for insights and advice from Forrester analysts to help you finalize plans and execute well.
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